All those who are in the SEO business want to generate as many numbers of leads as possible to boost their business. There can be a lot of ways to generate SEO leads. However, all the methods to generate SEO leads cannot be considered as common methods.
This is because each SEO business will be different from all other businesses at least in some aspects so that the techniques used by a particular SEO business to generate SEO leads may not be so good for another business or businesses. In order to identify the best method to generate SEO leads, one has to try a few SEO lead generation strategies and from the result he has to find out the best lead generation strategy for the particular SEO business. The following five creative methods to generate SEO leads are suitable methods to almost all SEO businesses.
1. Make use of infographics
These days most people experience lack of time and as a result they are not interested in going through long pages of content. Since they want to grasp as much information as possible within the shortest time span they always prefer infographics. Use of infographics is considered as very effective in generating SEO leads since they provide a substantial amount of content within the shortest time slot. The infographics are to be designed in such a way that they are simple to read and can be easily related to the particular topic. By sharing them for free, the infographics can be easily promoted. They can be promoted with links to your website and powerful keywords.
2. Take advantage of internal links
You can generate a tremendous amount of business by way of driving SEO leads with the help of internal linking on your business website. In SEO business it is very important to provide links to the pages within the website. The search engine spider will index the pages of the website if there are links that lead to other pages. This strategy facilitates labeling of the main pages of the website. The internal links must be useful to the visitors.
3. Providing informative FAQs
Many prospective buyers are unaware that the products that are offered by your website are required by them. They may be in search of a solution to a particular problem that they face. When your website has a FAQs section and if the FAQs section is optimized for your best keywords, this type of prospective customers can be driven into your website. The content of the FAQs section should be highly informative.
4. Providing informative and educative content
These days consumers do extensive online research prior to purchasing a product. When the website has highly informative content, they can easily drive SEO leads. In this method, the content must be for educating and not for selling. If you are able to provide useful and interesting information through articles, blogs, whitepapers, etc., the customers will trust you and as a result you get business from them.
5. Alliances with complimentary vendors
Cross-promotion of products and co-marketing are excellent ways to generate SEO leads. The vendors who are not competitors but who compliment your products or service are to be targeted in this method. In this way one another’s products or service are promoted and leads are exchanged. The SEO leads that are generated by this method are as good as the leads generated by customer referrals.
